You may have seen the iconic Rhode phone case with lip gloss attached to it, or influencers getting PR packages from Rhode. But, you may have wondered: “Where can I buy these things without ordering online?” For a long time, the answer was simply “you can’t,” but now, Hailey Bieber’s brand just made a turning point for her company. Now, you don’t have to wait weeks and pay the shipping price just to receive a lipgloss. On Sept. 4, Rhode came to Sephora. This means more access for customers – plus, the sales are going to skyrocket and Hailey’s company will grow in popularity and profit.

What is so great about Rhode?

Rhode offers numerous different products, many of which are very unique to the company. Hailey emphasizes peptide use with her peptide glazing milk and peptide lip gloss. This ingredient smooths wrinkles, hydrates and improves skin texture. The glazing milk has gone viral for being a great hydrating base for makeup. In Hailey’s makeup tutorials, she mixes the glazing milk with her foundation, creating a dewy makeup look. 

The peptide products are not the only thing Rhode has to offer. Her pocket blushes are small and easy to throw in your bag on the go. They have a creamy consistency which makes for a seamless flushed look. The pocket-blush also doubles as a lip color-two in one! Speaking of lips, the Rhode lip liner is also vastly different from any other lip liners. This liner is double sided. One side has a general liner, and the other has a color blender to make the liner look more seamless and natural. To top it all off, the lip glosses complement the lip liners and blush colors very nicely. Hailey is all about natural beauty, so each product she has to offer compliments your features rather than hiding them. In addition, each product Rhode offers has many different shades to ensure that whichever product you choose will complement your skin tone.

Now that you know why Rhode is so great, you will understand the pivotal movement of Sephora welcoming Rhode. Though prices may seem higher than you would expect, Rhode is actually much cheaper than other celebrity makeup and skincare brands. The money also is going to a good cause! Rhode has implemented “pillars” where they donate to various causes. The causes listed on the website are: care for women, support for moms, women in business, and emergency response.

So the next time you walk into Sephora, look out for this beauty brand which not only offers incredible products that enhance your natural beauty, but is also making a positive impact on the world.

By: Elizabeth Barrette ‘29

Sports and Beauty Editor

29ebarrette@montroseschool.org

Works Cited

Bieber, Hailey, editor. “Rhode.” Rhode, www.rhodeskin.com/.

Hailey Bieber’s Quick Everyday Morning Routine | Beauty Secrets | Vogue. Directed by Vogue, 2025. YouTube, www.youtube.com/watch?v=9wdisivSWYU.

Somerville, Kate. “Ingredient Spotlight: Peptides for Skin.” Kate Somerville Skin and Health Experts, 29 Jan. 2024, www.katesomerville.com/blogs/news/ingredient-spotlight-peptides-for-skin?srsltid=AfmBOoqDIrYVKDWf34PUf_BYAFgNN7BE-GBM-e2obSVxttTihnuw-O6L.